The Salty Baker Playbook

Learn how to determine the right cookie prices for your bakery while keeping your business profitable.

Find out how I planned farmers market menus, cookie quantities, revenue goals, ingredient needs, and production weeks after years of selling at markets.

Thinking about selling cookies at farmers markets or looking to grow? I’m sharing what I learned growing our bakery through local markets, from displays and pricing to production, packaging, and building loyal customers.

The internet makes cookie baking feel like a science experiment with a hundred non-negotiable rules. After years running a commercial kitchen, I learned most of them aren't rules at all. Here's what actually makes a cookie great, and the three things worth focusing on instead.

Looking for the perfect cookie for your spring menu? Here's how to make simple swaps to turn our free Cadbury egg cookie recipe into FIVE different chunky Easter cookie variations.

These are the baking tools I used in my bakery and still rely on today to bake consistent, bakery-style cookies with crisp edges and soft centers.